Impact of Social Media Behavior on Privacy Information Security Based on Analytic Hierarchy Process

In the era of global social media, Internet users’ privacy rights have been weakened, and insight alertness individuals for disclosure are decreasing. The security flexibility system usually two ends measurement standard. While more users pursue intelligence convenience using media applications, letting big data technology AI algorithms learn use our cannot be avoided. On basis literature review, this paper summarized four categories user behavior, which were divided into concern protection active passive participation behavior. Using analytic hierarchy process, explored their relationship with five different types privacy: defensive privacy, identity authentication interactive psychological integration information privacy. We finally formulated most common twelve kinds sub-internet behavior on degree personal disclosure, provide countermeasures to prevent according influence weights.